Innovate and Grow your Creative Business 

This programme is aimed at business owners and managers who are looking to develop and grow a commercially sustainable creative business.

We take a step by step approach to identifying the customers and markets that are the right fit for your business - and then identify the best ways to develop a practical plan for success. Through this 4-day programme you will learn how to adopt a continuous growth mindset - building your business and your sales in a steady, sustainable way. Learning Outcomes: By the end of the programme you will have identified your key customers, developed the messages they need to hear from you and will have the tools to write and implement a practical market development plan specific to your business. Duration:

The programme comprises of 4 x 1-day in person sessions over an 8 week period (1 session per fortnight). 

• Day 1: Becoming THE Expert on YOUR Customers The who, where and what The value of Customer Personas Developing a Customer Hierarchy Strategy
• Day 2: Finding Your Customers Routes to reach them Researching & analysing for success Managing the mix - channel management
• Day 3: Drilling Down to the Nitty Gritty Finding the balance - customer retention vs customer acquisition Building a tribe - how existing customers can attract new customers the 5 key tips to profitability
• Day 4: Customer: Message: Method - Bringing It All Together Gaining brand clarity Crafting compelling messages Joining all the dots to write a practical Market Development Plan

EXPRESSIONS OF INTEREST NOW OPEN - CLICK HERE